Industries
Taking the labour
out of the love.
For Australian businesses across two primary segments: trades and professional services. The automations aren't just productised, they're tailored to exactly how you operate.
Builders
Residential and small-commercial builders with 1–20 employees. The core Selems vertical.
The problem
Job profitability is invisible between quote-win and progress-claim. Work order costs surface only at month-end. Variation orders untracked. Subbie POs reconciled by hand.
Automations we deploy
- Work order cost tracking: live budget vs actual per WO
- Variation order capture and approval flow
- Subcontractor PO reconciliation
- Invoice processing and document filing
- Progress claim preparation
- Weekly job profitability report
Systems we integrate with
Also served
Other verticals we work with.
The same automation engine behind our builder work, shaped around how your industry actually runs and proven on your data before you commit.
Tradies
Plumbers, electricians, HVAC, and other trade contractors running multiple jobs simultaneously.
- Quote-to-job automation
- Invoice generation and follow-up
- Job scheduling notification flows
- Customer follow-up sequences
Accountants
Small accounting practices and bookkeeping firms managing recurring client work.
- Client document collection and chasing
- Deadline and lodgement tracking
- Automated client reporting packs
- Inbox triage and client comms
Consultants
Independent consultants and small consulting firms billing on time or project basis.
- Proposal and engagement admin
- Timesheet capture and invoicing
- Client follow-up and milestone comms
- Email and calendar triage
Retailers
Small retail operators managing inventory, suppliers, and customer communications.
- Inventory reorder automation
- Supplier order and confirmation flows
- Customer comms and loyalty sequences
Other professional services
Financial planners, mortgage brokers, HR firms, marketing agencies, and other knowledge-work businesses.
- Client onboarding automation
- Automated reporting and data pulls
- Compliance and deadline tracking
- Inbox and document management
Industry not listed?
That's fine.
Our integration architecture is platform and industry-agnostic. If your business runs on data moving between disconnected systems, we can automate it and prove the ROI before you commit.
The first conversation is free. Tell us what you're running and we'll give you an honest read on whether automation will move the needle.
Let's chat