1. Who we are
Selems Pty Ltd (ABN: 72 698 017 686) ("Selems", "we", "our", "us") operates selems.ai and provides AI-driven automation services to Australian small and medium businesses, with a current focus on residential and small-commercial builders.
This policy explains how we handle personal information collected through our website at selems.ai, including visits to the site and submissions through our enquiry or contact form. It is written to comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APP 1-13).
If you become a Selems client, the handling of your business data under the service is governed by your Master Services Agreement and Data Processing Agreement, not this policy.
Contact: privacy@selems.ai
2. What we collect
| Data | Source | Purpose |
|---|---|---|
| Name, business name, email, phone | Enquiry or contact form | Respond to your enquiry and follow up |
| What you tell us in the form (pain area, business size, what you're trying to fix) | Enquiry or contact form | Understand whether we can help and prepare for a call |
| Page views, referrer, ad attribution, form-fill events | Website analytics (Google Analytics 4, Meta Pixel) | Measure marketing and improve the website |
| IP address, browser, device, timestamps | Standard server and access logs | Run the site securely and diagnose problems |
We do not knowingly collect sensitive information through the website.
3. Why we collect it
We use the information above to:
- Respond to your enquiry and follow up with you.
- Qualify whether Selems is a fit for your business.
- Measure how people find and use our website so we can improve it.
- Meet our legal obligations (for example, record-keeping).
We do not sell personal information. We do not use your information for any other purpose without asking you first.
4. How we hold it securely
Personal information collected through the website is held securely in Australia, encrypted in transit and at rest, and access is restricted to staff who need it. We use reputable cloud providers, keep audit logs of access, and require multi-factor authentication on all administrative accounts.
5. Who we share it with, and overseas disclosure (APP 8)
We do not share your enquiry information with third parties for their own marketing.
Two of our website tools are operated by overseas providers, and using the site involves a limited disclosure of personal information to them:
- Google Analytics 4 (Google, United States) — page-view and event data used to measure traffic and ad attribution.
- Meta Pixel (Meta Platforms, United States) — conversion and ad attribution data for any ads we run on Meta platforms.
Both providers handle this data under their own privacy terms, and we rely on contractual safeguards consistent with APP 8.2. By using the website you consent to this overseas disclosure for these analytics purposes (APP 8.1). You can opt out, see section 7.
6. Your rights
You may:
- Ask what personal information we hold about you.
- Ask us to correct it if it is wrong.
- Unsubscribe from marketing emails at any time (one-click unsubscribe in every email).
- Ask us to delete your information when we no longer need it.
Send requests to privacy@selems.ai. We will respond within 30 days (APP 12 and APP 13).
7. Cookies and analytics
Our website uses Google Analytics 4 and the Meta Pixel for traffic measurement and ad attribution. We do not use these tools to build advertising profiles outside our own ad accounts.
You can opt out by:
- Adjusting your browser cookie settings.
- Using the Google Analytics opt-out browser add-on.
- Using Meta's ad-preferences controls.
8. Retention
We keep enquiry and marketing-lead information for up to 24 months from your last contact with us, and then delete it. If you become a Selems client, your information is retained under your service agreement instead.
Server and access logs are kept for a short operational period and then deleted or aggregated.
9. Data breaches
Selems is bound by the Notifiable Data Breaches scheme under Part IIIC of the Privacy Act 1988. If we suffer an eligible data breach affecting your personal information we will notify the Office of the Australian Information Commissioner (OAIC) and the affected individuals within 30 days of becoming aware of the breach, and sooner where practical.
10. Complaints
- Contact us first at privacy@selems.ai. We will respond within 30 days.
- If you are not satisfied, you may complain to the OAIC at oaic.gov.au.
11. Updates
We review this policy annually and on any regulatory change. The current version and version date are kept at the top of this page.